For this project we chose a non-profit to create a trifold for. With the sketching process I was trying to figure out the best way to present the maximum information and that may be of interest to a viewer, without making it overwhelming.
Trifold sketch
Cover, Back, & Inside Flap
I researched the work that the organization does and compiled the information that would be most relevant to someone who may want to know more or get involved.
Inside Trifold
The images were chosen based on the status of the species as threatened or as having recovered due to restoration efforts. I based the colors on an earth and water theme to complement those in the chosen images. The overall idea of the trifold was to appeal to people through the notion that nature is important to them even if they don’t interact with it every day. This goes along with the motto of the foundation: “In saving wildlife we save ourselves.”
